Mission Statement



“Building healthier self-images through the art and science of natural hair”

A healthy self-image starts with learning to accept and nurture what makes us unique and different. One of the company’s founding principles is that all Licensed Master Barbers and Cosmetologist can help in this process.  By empowering natural hair care professionals with continuing education and profitable retailing opportunities with SHWAXX® BRAND PRODUCTS we can accomplish our mission and create brand recognition and brand loyalty to an estimated 2.5M+ end users.