SHWAXX Laboratories, LLC dba SHWAXX Brand is professional barber & beauty haircare products company. The company specializes in handcrafted Shampoos, Conditioners, Hair Butters, Hair Creams, Pomades & Styling Gels. These products are handcrafted specifically for the natural hair industry professional and for retail to the consumers they serve. The company was founded in Atlanta, Ga. in 2015 by Licensed Master Barber Kevin Deshun Rodgers.
The company was first funded by a loan given to Kevin from his Mother Mary J. Carlisle. The company's inspiration was rooted in softening rough/coarse beards, something Kevin was all too familiar with standing behind his barber chair for over 32 years, but quickly grew in to hydrating, softening and styling all textures of hair.
In 2016, Kevin began selling his Original Hand-Crafted Hydro-Hair Butter he named SHWAXX HYDRATE AND STYLE in his barbershop, online, and at hair and trade shows. People tend to laugh when they hear the name which came from the two main ingredients Shea Butter and Jojoba Oil (Jojoba Oil technically is a wax), thus the name SH-WAXX.
In 2017, the company was accepted in Emory Goizueta Business School sponsored Small Business Accelerator entitled START:ME. After the intense 14 week session, SHWAXX Laboratories, LLC was awarded a $4,000.48 Peer Based Seed Investment Grant which was used to expand the product line from 1 product to 4 products and purchase booth space at hair shows to generate product sales.
Currently the company wholesales SHWAXX® Brand products to licensed hair care professionals across the country and to consumers on AMAZON. Plans for larger distribution opportunities for SHWAXX® Brand products are in the making!